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Kevin Marks

“In every case, the campaigns aimed to ape the style and habits of actual activists, and they caught on to the degree that they seemed human. The content didn’t need to be accurate or fair to be effective; it just needed to seem human, and humans with beating hearts are uniquely able to dispel the whiff of the uncanny from an automated script.” Social Media Makes Us Soldiers in the War Against Ourselves - Wired http://nzzl.us/KgufPgY